How do you add a popup to your Wix website? | More resources

Adding popups to your Wix website is a straightforward process that can help you capture leads, promote offers, and engage visitors at the right moment. Here's everything you need to know about creating and customizing popups on Wix.

Adding a Popup Using Wix Editor

The easiest way to add a popup is through Wix's built-in editor. Start by logging into your Wix account and opening your site in the editor. Click the Add (+) button on the left sidebar, navigate to Interactive > Promotion, and choose from various popup templates like Welcome, Subscribe, or Promotion popups.

Once you've selected a template, drag it onto your page and customize the content to match your needs. You can edit text, images, buttons, and adjust the design elements including colors, fonts, and backgrounds to align with your brand identity.

Setting Up Triggers and Display Rules

One of the most powerful features of Wix popups is the ability to control when and where they appear. Access the popup settings to configure display triggers such as:

On page load (immediate display)
After a time delay (e.g., 5 seconds after arrival)
On exit intent (when visitors are about to leave)
On scroll (after reaching a certain point)
On button click (user-initiated)

You can also specify which pages the popup should appear on, whether that's all pages or specific sections of your site. This targeting helps ensure your message reaches the right audience at the right time.

Using Lightbox for Advanced Popups

For more advanced popup functionality, Wix offers the Lightbox feature. Lightbox is a flexible tool that allows you to create custom popups with forms, videos, images, or any combination of content elements.

To add a Lightbox, go to Add (+) > Interactive > Lightbox, then customize the content inside using Wix's drag-and-drop editor. You can link the Lightbox to buttons, images, or text elements throughout your site, giving you complete control over the user experience.

Customization and Design Options

Wix provides extensive customization options for your popups. You can adjust the size, animation effects, and close button styling. Add interactive elements like countdown timers, social media links, or embedded forms to increase engagement. The responsive design ensures your popups look great on both mobile and desktop devices.

Latest Features and Integration

Wix's 2025 popup features include enhanced trigger options with more precise targeting capabilities, improved analytics for tracking performance, and seamless integration with Wix Forms, Wix Stores, and third-party marketing tools. You can now track popup views, conversions, and clicks to optimize your strategy.

Best Practices

When implementing popups, keep them simple and focused with clear calls to action like "Subscribe" or "Get Offer." Avoid overwhelming visitors with multiple popups, and always test different designs and triggers to find what works best for your audience. Use the built-in analytics to refine your approach over time.

Once you're satisfied with your popup design and settings, simply click Publish to make it live on your site. With Wix's intuitive tools, you can create professional, effective popups without any coding knowledge.