How do I set up an online store and start selling on Wix?

Setting up an online store on Wix is a straightforward process that can be completed in several key steps, allowing you to start selling products quickly.

Create Your Account and Choose Your Approach

Begin by signing up for a Wix account and providing your business name, contact details, and business category. This information helps Wix tailor design features to your specific needs. You can then choose from over 2,000 designer-made eCommerce templates or use Wix's AI website builder to create a custom store that aligns with your brand.

Set Up Your Store Infrastructure

In the Wix editor, navigate to "Add" > "Store" and select the Wix Stores app to access tools for managing products, inventory, and sales. Configure essential settings including your currency, store name, and payment methods to establish the foundation of your online business.

Add and Organize Your Products

Go to "Store Products" and select "Add New Product" to start building your catalog. You'll need to provide product names, descriptions, prices, and high-quality images. For efficiency, you can import multiple products at once using a CSV file or the Cart2Cart app. Wix supports up to 1,000 variants per product and allows you to organize items into categories for easier customer navigation.

Configure Payment and Shipping

In your Wix dashboard, set up multiple payment options including credit cards and PayPal to enhance the customer experience. Then navigate to "Shipping & Delivery" to configure shipping regions, rates, and delivery options such as in-store pickup, local delivery, or scheduled delivery. You can even purchase and print discounted shipping labels directly from your dashboard.

Connect Your Domain and Launch

Choose a memorable domain name that matches your store name, making it easier for customers to find your brand. You can register a new domain through Wix (often free for the first year) or connect an existing domain. Before publishing, preview your website on both mobile and desktop to ensure everything works correctly, then hit the "Publish" button to go live.

Manage and Grow Your Store

After launching, use Wix's built-in management tools to monitor performance, manage orders, track inventory, and analyze data through customized reports. You can also set up automated actions like abandoned cart emails to improve conversions and explore dropshipping integrations to expand your product offerings without managing inventory directly.

With these steps complete, you'll have a fully functional online store ready to accept orders and grow your business on the Wix platform.