How do I create a discount code on my Wix store?

Creating discount codes on Wix is a straightforward process that can help you boost sales and reward your customers. Here's everything you need to know about setting up coupon codes for your Wix store.

Accessing the Coupon Management Area

First, log in to your Wix account and open your site's dashboard. From the left menu, select Apps and then Wix Stores. Click on Coupons (or Discounts) to access the coupon management area where you'll create and manage all your discount codes.

Setting Up Your Discount Code

Click the + New Coupon button to begin. You'll need to configure several important settings:

Choose Your Coupon Code Name: Create a unique, memorable code that customers will enter at checkout. Popular examples include SAVE10, WELCOME5, or seasonal codes like SUMMER2025.

Select the Discount Type: Wix offers multiple discount options including percentage off, fixed amount off, or free shipping. Choose the one that best fits your promotional strategy.

Define the Discount Value: Specify the exact percentage or dollar amount customers will save when they use your coupon.

Customizing Coupon Rules

Wix allows you to fine-tune how your discount works:

Application Scope: Decide whether the coupon applies to the entire order or only specific products and categories.

Usage Limits: Control how many times the coupon can be redeemed—either per customer or as a total number of uses across all customers.

Validity Period: Set start and end dates to create urgency and control when customers can redeem the offer.

Minimum Purchase Requirements: You can require customers to spend a minimum amount before the discount applies.

Activating and Testing

Once you've configured all settings, review your coupon details and click to activate it. Wix automatically displays the coupon code field on your cart and checkout pages once a coupon exists in your system.

Before promoting your discount code, place a test order to ensure the discount applies correctly and displays the right amount at checkout.

Best Practices for Discount Codes

Keep your codes simple and easy to remember—complicated codes lead to customer frustration. Set expiration dates to create a sense of urgency that encourages faster purchasing decisions. Consider limiting usage to prevent abuse and protect your profit margins.

Promote your discount codes through email campaigns, website popups, social media posts, and other marketing channels to maximize their impact on your sales.

For more information about managing your Wix store, visit www.wix.com.