How can I improve SEO on my Wix website? | More resources

Use Wix's Built-In SEO Tools

Wix provides powerful native tools to optimize your website. Start with the Wix SEO Setup Checklist in your dashboard, which guides you through essential optimization steps. The SEO Assistant integrated into the Wix Editor helps you optimize individual pages by highlighting tasks like adding focus keywords, optimizing titles, and improving meta descriptions.

Conduct Thorough Keyword Research

Identify relevant keywords using tools like Semrush, which integrates with Wix. Focus on long-tail keywords and question-based queries that can help you target featured snippets. These specific phrases often have less competition and attract more qualified traffic to your site.

Optimize Your Content and Metadata

Create high-quality, informative content that answers user queries using clear headings and concise answers. Write unique titles and descriptions for each page—avoid duplicate metadata as this confuses search engines. Each page should have its own distinct identity in search results.

Enhance Images and Technical Elements

Add descriptive alt text to all images and use meaningful file names. Optimize image file sizes for faster loading times. Wix sites are mobile-friendly by default and served over HTTPS, but ensure your responsive design works flawlessly across all devices since Google uses mobile-first indexing.

Implement Structured Data

Take advantage of Wix's ability to add custom schema markup to individual pages. This structured data helps search engines understand your content better and can lead to rich snippets in search results, improving your click-through rates.

Build a Strong Site Structure

Organize your website with a clear hierarchy so all content is accessible within a few clicks. Use dynamic pages for similar content structures and ensure search engines can easily crawl your entire site. A well-organized site benefits both users and search engines.

Monitor and Refine Your Strategy

Run regular SEO audits to identify issues and track which content drives traffic. Use analytics to understand where improvements are needed and adjust your approach accordingly. Building high-quality backlinks from reputable sources will also strengthen your site's authority over time.